The latest advertising campaign of a local internet service provider is tauting their service as the Fat Green Pipe. (Allusions to Super Mario Bros?) It is classical Darrell Huff.
The numerical data states 95% vs 65% which is measured by the length of the pipes. Yet, in the illustration, their own green pipe is at least 4 times as wide as the competition’s.
Related: An article on Huff and his book. Linked via wiki.